The stakes are high for this expensive gamble to succeed: Attendance at Disney’s domestic theme parks was down 3% in its latest quarter. Now Disney is finally pulling the curtains off “Rise,” opening on Thursday at Walt Disney World and on January 17 at Disneyland. “Guest satisfaction is very, very high,” said CEO Iger on a recent earnings call. Lower than expected turnout led to headlines describing the land as a “ghost town” and a “flop.”ĭespite the early headlines, Disney execs have been quick to point out that Galaxy’s Edge has been a financial success, driving increases in per capita food and merchandise sales. At the far end of the 14-acre land, the main attraction - “Rise of the Resistance” - was still under wraps.
When the two lands debuted earlier this year at Disneyland in Anaheim, California and Disney’s Hollywood Studios in Orlando, Florida, they were packed with authentic Star Wars experiences: You could see, buy, eat, and even drink Star Wars, down to the Blue Milk.īut Galaxy’s Edge offered tourists just one ride - “Millennium Falcon: Smuggler’s Run,” a motion simulator that puts guests in the cockpit of Han Solo’s iconic ship. “ everything that makes Star Wars Star Wars,” he said.ĭisney’s new massive and innovative ride acts as the centerpiece of the company’s $1 billion park expansion, Star Wars: Galaxy’s Edge. That’s what Scott Trowbridge, a Disney theme park designer known as an Imagineer, told me ahead of riding the highly-anticipated, 18-minute new attraction, “ Star Wars: Rise of the Resistance” at Walt Disney World. “Spaceships and aliens and stormtroopers and lightsabers and droids and all in one attraction.”
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